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Free To Be Wise

Pink Deceit?

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FREE-TO-BE-WISE-BK1The color pink is everywhere this time of the year. Of course that is because of an orchestrated effort on the part of the Susan G. Komen for the Cure foundation and other organizations that are (supposedly) seeking a cure for breast cancer. You can’t watch a sporting event during the month of October without being inundated with the color pink. But is this a good thing? Should we, as followers of Jesus Christ, support this cause?

As Christians we need to be aware of the truth behind this movement. We need to understand where the money goes, if we are going to support this cause financially. And before we deck ourselves in pink or join a race for the cure we should know the agenda behind the organizations that sponsor these events.

To begin with, the Susan G. Komen for the Cure organization is a large contributor to Planned Parenthood. We know this is true because in January of 2012 the organization made the decision to cut funding to Planned Parenthood but then reversed the decision after losing about 22% of its support. That amounts to a $77 million decrease. So they went back to making donations to Planned Parenthood to try to appease those who stopped giving. They concluded that cutting funding to Planned Parenthood was a colossal PR blunder, so they went back to making those contributions. At least $7.5 million was given to Planned Parenthood last year.

Finding a cure for breast cancer seems like a good cause, but there is more to the story than this. Before we as Christians don the pink apparel and join in the festivities we should ask ourselves if we really want to be part of something that is funding an organization like Planned Parenthood. With the recent news of illegal selling of baby parts, do we really want to be a part of that?

In addition to this, there is also the fact that very little of the money actually goes to researching a cure for breast cancer. Around 20% of every dollar given actually goes to this kind of research. Much of it goes to fundraising and administrative costs. There have even been articles written that claim the CEOs are making salaries higher than the President of the United States. Susan G. Komen for the Cure is a multi-million-dollar organization that spends about 11% of its proceeds on salaries of employees. 40% of its revenue goes to “education,” but what we need to recognize is that most of that “education” results in greater profits for the organization. Even much of the “research” ends up producing medications that also profit the organization. For example, Komen owns stock in several pharmaceutical companies, such as AstraZeneca, that sells drugs used to treat various types of cancer. They also own stock in General Electric, which is one of the largest makers of mammogram machines.

Now, it is true that there are a lot of different perspectives on whether this is good or bad, but the point of this blog is to encourage Christians to do according to the title of one article on this subject: “Think before You Pink.” There are all kinds of articles on this subject and I encourage you to read up on this. I just get tired of seeing followers of Jesus Christ jump on every band wagon that comes along, just because it is the trendy thing to do. Whatever we devote our time to, or invest our money in, we should make sure it is something that is honoring to Christ and is accomplishing His purpose in this world.